It’s not easy to find the right channels, the optimal budget and key figures to measure success in an online world that is changing ever faster.
As in any other industry, you should rely on proven experts for digital marketing campaigns. At digital nalu, we have more than 15 years of experience in planning and implementing campaigns. This applies to both clients and contractors.
From the beginning, we have been working with banner advertising. Display marketing is the playout of graphic advertisements (often animated) on the Internet.
Just as advertising space used to be sold in printed magazines and newspapers, various websites also offer the possibility of placing banners on the Internet. The allocation of space is done through the interaction of various programmes in real time (hence the term “programmatic advertising”) and is based on various criteria. The selection and purchase of these digital advertising spaces therefore requires not only experience but also the right technical tools, such as an ad server.
Through the so-called “social signals” and the emergence of Facebook as THE social media community, we grew into the topic of social media marketing. In the meantime, it is also true here that if you don’t separate the wheat from the chaff, your campaign will not be successful. Today, social media platforms such as Facebook, Instagram, Pinterest, TikTok, LinkedIn, etc. are about more than fans, shares and likes.
With the emergence of eCommerce as a digital sales channel, the buzzword “social selling” was born and, together with performance formats such as Google Shopping and feed management, became further pillars of our work. In the area of product data, we can ideally complement our competences from other online marketing disciplines.
Our experience and technical understanding also come into play in tool evaluations or implementation projects. In our opinion, there is still a lot of untapped potential in this area for manufacturers or in the B2B sector.
So, when will we implement the first campaign together?